I’LL KEEP THIS BRIEF
At TheFIRM, the only coreporate burnout happens mid-ab series.
With a constantly evolving library of on-demand workouts designed to boost your mood and playlists that deliver the same rush of endorphins as when your PTO request gets approved, TheFIRM is more than a workout.
It’s a new take on modern movement inspired by community, movement and travel.
The verdict? You’ll want TheFIRM on your mat.
Hi, I’m Gigi Ferrante - Founder of TheFIRM and an avid believer that the best ROI is an investment in your ASSets.
With 8+ years in the industry and a community of over 2,000+ annual virtual and IRL attendees, I’ve traded the traditional boutique studio burnout for a COREporate culture that actually delivers.
TheFIRM is an on-demand workout platform designed for the women who want to excel both at and outside of their 9-to-5.
From our signature branded smoothie to sold-out national activations, we’re making sure you have at least one meeting on your daily calendar you want to attend.
Whether you’re prepping for a board meeting or a first-class flight to tan lines, TheFIRM is the curated, slightly sweaty lifestyle that ditches the burnout for balance.
See you on the mat. xx
ON-DEMAND workouts for every body at every level – from anywhere.
IN-PERSON NETWORKOUT classes and events. It’s time to meet your fellow partners IRL.
FILE THIS UNDER “things we’d contribute to Vogue.” TheFIRM blog has travel-inspired wellness hacks, healthy recipes, and so much more.
“Gigi is so talented in what she does! Each class is different, and the music is always amazing. You get the best burn while having fun at the same time!”
- Sammy
